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Joining the waiting list does NOT commit you buying the course.
The content will be drip-fed starting 1 week after launch
Attract Your Target Audience
Grow Your Mailing List
Promote Your Books
more visitors - more subscribers - more book sales
Build a dynamic author website that works for you 24x7
Direct Connection with Readers
Centralised Book Promotion
Control Over Branding and Messaging
Lead Generation and Mailing List Growth
Improved Visibility and Discoverability
The Masterclass Includes
Build an Author Website
The Masterclass starts with the complete Build an Author Website online course. This is identical to the course published on the website but comes with lesson tracking, quizzes, links to downloads, and a completion certificate.
Configure Your Author Wesbite
Learn how to build a secure, fast, high-performing, and SEO-friendly foundation for your author website. We’ll start by streamlining your WordPress installation, stripping it back to the essentials, applying optimal settings, and adding only the plugins you truly need.
Brand Your Author Website
Create a cohesive, professional brand for your author website using the Breakdance website builder. Define and apply your brand colours, and style essential elements using global settings for consistent, user-friendly layouts throughout your website.
Author Website Header & Footer
Build a responsive header with a logo and menu that enhances branding and navigation. You'll also build a multi-column footer layout, with internal links, calls to action, social media connections, and automated copyright information.
Author Website Home Page
Craft a clean, high-impact Home Page that grabs attention, showcases your lead magnet, and drives sign-ups. Your home page will be structured for maximum engagement while keeping the design simple and distraction-free.
The Masterclass Includes
Advanced Author Website
Take your author website to the next level with dedicated posts for every book, new pages that increase visitor interaction, pop-ups that actually work, advanced forms to automate even more of your book marketing and how to add content restricted to your newsletter subscribers or paid up patrons.
Advanced Branding
Create custom colour palettes, upload custom fonts, configure fluid typography, and build design presets for consistent, user-friendly layouts that reflect your unique author identity.
Books Custom Post Types
Learn how to create a Books Custom Post Type with dynamic data for your books including star ratings, series details and keyword rich descriptions for professional, SEO-friendly book pages.
Custom Post Template
Build a dynamic book template with Breakdance, featuring hero sections, ratings, strategic calls to action, reviews, and post loops to showcase books and boost engagement.
Custom Archive Templates
Create dynamic genre, series, and book archives in Breakdance, enhancing navigation, SEO, and reader discovery on your author website.
Essential Pages
In this module we will add extra web pages to your author website to engage readers with a more interactive experience to improve SEO, engage visitors, and boost conversions.
Pop Ups
Scourge of the internet or misunderstood helper? In this module you'll learn how to make Pop-ups a positive experience for visitors that will boost on-site engagement.
Advanced Forms
Sure you've got contact and newsletter sign-up forms but let's use advanced form techniques for a more engaging user experience and automate more of your book marketing tactics. Includes Review Collection.
Members Only Content
Publish content on your website that's exclusive to subscribers (free or paid). We'll create custom posts to share newsletters and chapters that only logged in users can view.
SEO for Authors
The next stage of the playbook is to build automated SEO into the content creation of your new author website, track its success with analytics then grow your audience through link building and targeted blogging.
Technical SEO
In this module we will install and configure a powerful SEO Plugin that will do a lot of the heavy lifting for our on page SEO.
Link Building
In this module we will define what backlinks are, why they matter, and how to establish an ongoing strategy to build them for your author website.
Google Search Console
You don't have to sign up for Search Console to be included in Google Search results but it helps you understand and improve how Google sees your site.
Google Analytics
In this module we will install and configure Google Analytics to better understand your Website's performance and your audience.
Blogging for Authors
Blogging is dead, long live blogging! No-one knows your audience like you do. In this module we'll use that knowledge to create a blogging strategy that not only engages your current readers but attracts new ones through organic search results.
Downloads
Need a website fast? The playbook comes with big collection of Templates, Swipe files, Config files and a Build a Website Checklist to help get you up and running faster.
Website Templates
Masterclass students get access to both the Core and Masterclass website templates. These templates are fully configured websites and only need your content and licenses for Breakdance and ACF. Includes a built in MagicChecklist to get up and running as quickly as possible.
Swipe Files
Full access to all the website and email content documents for Dirk Volcano and Abby Loveheart. Use these as starting points for your own web sites. The swipe files also includes the prompts to write author bios, book blurbs, book descriptions and placeholder reviews.
Config Files
For those who want to use a different tech stack than the one in the course. You can download individual config files for Breakdance, ACF, and SEO Press to import into your own builds.
Website Checklist
Masterclass students will get access to a detailed checklist to guide them through a complete site build. This checklist will include links to the relevant lesson supporting that step.
Sign up to join the waiting list for the Author Website Masterclass. Only this list will get offered the special, never to be repeated, early bird price. Joining the list does not commit you buying the course.
You are not joining a long term mailing list. I will only email you about the course launch. - Stephen