Boost Book Sales with Dynamic Below-the-Fold Content

Introduction.

Maximising the effectiveness of your book pages involves more than just capturing attention above the fold. This lesson dives into crafting compelling below-the-fold content using the Books Custom Post Type. Learn how to showcase detailed book descriptions, featured reviews, and first-chapter excerpts to engage visitors and guide them toward your primary call-to-action. By optimising this crucial area, you’ll convert more readers and elevate your author website.

Below the Fold

Below the fold is where we keep the extra information to help persuade visitors who haven’t clicked on a call to action yet.

• The first item below the fold is the book description. This is a trope rich extension of the blurb written to appeal to genre fans.
• Underneath the description we have some featured reviews as more validation for the visitor this book is worth their time and money.
• Next we have the first chapter as an extract from the book which acts as a strong converter for those who want to try out your writing style before committing. 
• We close out the extract with an action button that returns the visitor to the primary CTA at the top of the page.
• The final section on the post shows all the books in the Dylan Danger series in their reading order.

When I click on the other book covers we can see the layout is exactly the same for each book.

Summary

In this lesson I showed you the layout of a Books Custom Post Type designed to encourage visitors to click on the primary call to action button. These custom post types not only show the book specific data but are dynamic, reacting to pre-configured conditions to show the correct buttons, other books in the series, and even a sign up form for free first in series marketing campaigns.

All of this is done from a single custom post type linked to custom fields and a post template in WordPress.