Writers Building Websites

Writers Building Websites

Brand Your Author Website

Create a professional author brand that connects with readers and builds trust. Learn to optimise global settings for a consistent online author brand.

Last Updated: 24 November 2024

Introduction

Welcome to Brand Your Author Website the second module of the Build an Author Website online course.

In this module, we will explore the Breakdance Editor, master responsive design using REM units, set up global settings, and use presets to ensure a consistent, professional layout. Your author website is more than just a place to showcase your books—it’s a reflection of who you are as a writer and a critical tool for engaging your audience. Let’s make sure it shines!

The Breakdance Website Builder

We’ll start by exploring the Breakdance Editor layout, an intuitive tool that simplifies website design for authors like you. You’ll learn how to navigate its features to create a polished and professional website quickly and easily.

Why REM is Essential for Responsive Design

Next, we’ll dive into why using REM units instead of pixels for font sizes and layout spacing is essential for designing a responsive, reader-friendly site. This simple but impactful adjustment ensures your website looks stunning on any device, whether it’s a smartphone or a desktop. You’ll see these changes come to life as we update and refine your style guide—a vital tool for keeping your branding consistent. From headings and buttons to a colour grid, your website will become a cohesive representation of your author identity.

Global Settings in Breakdance

Global settings might sound a little technical, but don’t let that scare you off. These settings are the backbone of your website’s design, and mastering them is a game-changer. Selecting and applying styles for colours, text, links, and backgrounds is as crucial to your author brand as crafting beautiful book covers or writing compelling content. These global settings ensure a polished, professional look across your entire site, making it easier to update as your author career grows.

Introducing Breakdance Presets

One of the most exciting tools in Breakdance is its presets. Think of presets as reusable design templates that save time and ensure consistency across your website.

In this module, you’ll learn to design and apply presets to sections—the building blocks of every page and post. These tools not only help you maintain a professional layout but also dramatically speed up the process of building and updating your author website.

Summary

By the end of this module, you’ll know how to use Breakdance’s global settings to help you establish a cohesive brand identity on your author website. Let’s get started and bring your online presence to life!

Stephen Gordon
Stephen is the founder of Writers Building Websites and brings over a decade of experience as a freelance marketer specialising in publishing. He is also an author.

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