Create a High-Converting Newsletter Thank You Page

Introduction

In this lesson, you’ll discover how to build a newsletter sign-up thank you page that encourages new subscribers to check their inbox, confirms their action for analytics and ad targeting, and increases engagement with your book series. By guiding readers through the next step in your funnel and showcasing your complete catalog, you’ll leverage this page to nurture stronger reader relationships, boost conversions, and optimize your author platform for long-term growth.

What does a sign up thank you page do?

A newsletter sign up thank you page does two major things.

1. It asks the new subscriber to check their inbox
2. It tells analytic tags and pixels what success look like

Check your inbox

Successful sales funnels, and that’s exactly what a newsletter sign up is, part or all of a sales funnel, are made up of small steps for the visitor leading to a big result for us, the author. 

The big result for us is getting a new reader who downloads our book, reads it, loves it, leaves a 5 star review and tells all their friends to buy the book as well.

It’s beyond the scope of this course  to follow that funnel all the way through but it starts with getting a visitor to sign up on the website AND open the first email we send them.

That’s where the Thank You Page comes in.

In Dirk’s newsletter thank you page he THANKS the new subscriber for signing up and then asks them to go check their inbox. This example is for a double opt-in mailing list. 

Those are the two most important message for this page which is why they are at the top.

Pixels, Tags, and Data – oh my!

The second reason this page is so powerful is because we can use it to signal analytics and advertising platforms including Google, Meta and others that the person on this page has carried out a valuable action I.E> signed up as a subscriber. 

Ad platforms can use this data to target audiences most likely to take the same action so that you get more conversions (new subscribers) for less cost.

Build the Sign Up Thank You Page

There are four sections on the Newsletter Thank You Page

1. Hero Section
2. Check your inbox section
3. Nurture Section
4. Complete series section

Hero Section

• Edit the TY Sign up page with Breakdance
• I’ll add a new section.
• Use the Slim Hero Section Preset
• Next I’ll add a heading
• Set the heading element to H1
• Change the heading text to ‘Thank You’
• Add a text element
• Change the text element to

***Starts

I am thrilled to have you on board! Thank you for subscribing to my mailing list. As an esteemed member of the community, you’re now among the first to receive:

📚 Exclusive sneak peeks into my upcoming books.

🎉 Invitations to book launches, signings, and special events.

🎁 Exclusive giveaways and contests for subscribers only.

🖋 Personal notes and behind-the-scenes insights from me.

I write tales that are more than just stories; they’re journeys into the heart of adventure. And now, you’re a part of this exhilarating journey.

***Ends

Check your inbox section

The text for this section will depend on your brand and if you use double opt in our not. This is example text so feel free to play around with what works best with your audience. All that matters is as many visitors to this page as possible immediately go and check their inbox for your email.

• Add a new section
• In the section element style tab add the Slim Section preset
• Add a new heading element
• Set the heading element to H2
• Change the heading text to
  • Please check your inbox
• Next I’ll add a text box and paste the following

1. Check you got an email from me

2. Click on the confirmation link inside that email so I can send your ebook download details

3. If I haven’t reached your inbox please check your spam folders. If you’re using gmail I may be in the promotions or updates folders.

Complete Series Section

The final section is taking the opportunity to promote, or at least raise further awareness of, the entire series the new subscriber has just gained the first book of for free.

• Add a new section
• Set the stye pre-set to Wide Section
• Add a new heading
• Set the heading to H3
• Change the heading text to
  • The Complete Dylan Danger Thrillers
• Add a post loop builder
• Choose the Other Books Min Global Block
• Edit the Custom Query
  • Post type is books
  • POsts per page is 6
  • Conditions
    • Taxonomy
    • Is all of
    • Series Name > Dylan Danger
    • Order by Date Ascending
• Apply Query
• Style the Post Loop with the Book Grid Max Preset

Click save and exit to front end to see the Sign up Thank You Page.

Summary

Thanks to design presets and global blocks we built an important page very quickly. When this author website gets a new subscriber that subscriber is taken  to a new page where they are thanked and given guidance on what to do next. This is a great opportunity for relationship building with a new subscriber. I’ve seen authors expand on this page with personalisation, videos, quizzes and more to elevate this beyond a boiler plate thank you.

This thank you page also provides a solid foundation for conversion based ads to help algorithms from Google, Meta and more target the best audience for your ads.